The AMO story is a personal journey that triathlete and ultra runner Tim Hallworth embarked on in 2012 to right a wrong in the choice of sports sunglasses that multi-sports athletes were faced with. He found that there was no single sports sunglasses product that met all of the needs of athletes and he set about correcting it.
This is the AMO story…
When I was eight years old my brother hit me in the left eye with a stick. I almost lost the sight of that eye and it has been permanently damaged since childhood. The long-term effect is that I cannot contract my left iris. Even in low sunlight, I need to close and squint my left eye. I was teased about this at school and was called 'Popeye'. The result is, I need to wear good-quality sunglasses even in low light conditions as my eyes are more sensitive to light than most people.
I lived with this problem for years, but it wasn't until later in life when I got into triathlons, trail running and adventure racing that I spent a lot of my time outdoors and I needed to wear sunglasses almost all the time. Being completely into my multi-sport gear, I used to wear the most expensive sunglasses on the market.
In 2012, I accidently damaged another pair of my super-expensive sunglasses and needed a replacement. Shopping for the usual sports brands, I couldn't find something that met all of my requirements, contained all of the features important to me as an athlete, and, I thought there must be better value sports sunglasses in the market. I am used to buying expensive sports equipment but with sports sunglasses, I felt that I was not getting value for money. I complained about it to my wife (Fenny) and with her usual bluntness she suggested I stop complaining and do something about it. So I did!
Over the next three years my wife and I spent my free time and money visiting factories and testing new sunglasses in order to understand the technical aspects of sunglasses design, technology and manufacturing - with the aim of developing a better brand of sports sunglasses.
I knew from the start that performance was key and I needed to use the very best technology and materials. I also wanted something which was specifically designed for a multi-sport athlete.
Early on, because of my eye injury, my main focus was superior optical characteristics. After this, I wanted them to be lightweight and comfortable so that I would hardly feel they were on my face during my long training exercises and in races.
AMO Sunglasses is the result of the efforts of me and my wife Fenny who now runs the day to day operations of the business. They contain all of the many features needed by muli-sport athletes, not just some of the features as is the case with others. I believe AMO sports sunglasses are the best sports sunglasses on the market. I am passionate about sunglasses and, because of my eye injury, I find myself a natural tester of my products.
Just in case you do not believe me, we offer a 14 day 'no questions asked' return policy, where we will return the cost of the sunglasses (less shipping costs) if you do not like them.
I hope you like them and give me some feedback so I can continue to improve them...
Founder, AMO Sunglasses