AMO wants to be a sport sunglasses company that provides sports sunglasses to the competitors at the Hawaii ironman, the Tour de France bike race and the UTMB ultra-marathon. It wants to kick Oakley sunglasses off the top spot and provide great quality functional sport sunglasses to endurance athletes at reasonable prices.
AMO provides high performance and technically advanced sports sunglasses for triathletes, adventure racers, ultra runners and marathoners, mountain bikers and cyclists, and other endurance sports athletes.
If you're into multi-sports and know anything about sports sunglasses then you probably know that the market is dominated by one or two main sports sunglasses brands. These companies have a huge market share.
We at AMO think you're paying for the brand and a lot of 'pseudoscience' and these companies are losing the edge as they have been sold out to venture capitalists who are just interested in maximising profits. In many cases the original owners who developed the sunglasses are no longer around!
At AMO, we do not want to be the biggest brand, the most popular brand, or the most trendy brand. We want to be the best and offer a better deal for athletes. Each model of sports sunglasses in our range is created by a multi-sport athlete, designed by a multi-sport athlete, tailored to the needs of the multi-sport athlete, tested by a multi-sport athlete and worn by multi-sport athletes. Who else knows best, other than the multi-sport athlete?
Our customers know that AMO makes the best sports sunglasses: they are not just average, they're superior in every way. Our team never stops working, continually innovating, testing and researching to make AMO sunglasses better with each new pair we create. We are so confident in AMO sunglasses' performance that if you disagree, we have a 100% satisfaction guarantee.
We are passionate about sunglasses at AMO. We believe in a continuous pursuit of excellence. We do this by seeking out cutting-edge technology in all aspets of our sunglasses to drive their performance.
We constantly look at the design details and new materials to produce technically advanced sports sunglasses, synonymous with great performance.
Because AMO is a company run and founded by a multi-sport athlete, it field tests all of its prototype sunglasses before they go into production. It has a thorough understanding of the technical requirements of the multi-sport athlete to ensure it provides customers with exactly what they need.